Evert Boersma

Evert Boersma is an international commercial and marketing leader with extensive experience building and improving route-to-market, trade marketing, and sales execution across Africa, the Middle East, Europe, and the Caribbean. He supports beverage companies as an interim manager and consultant, strengthening commercial organisations through sales force assessments, capability building, coaching, and practical in-store execution programs.

Evert previously served as Commercial Director at a leading brewery in Rwanda, delivering strong volume growth and implementing distributor planning, reporting structures, and direct store delivery initiatives. He also held regional roles with Heineken focused on sales execution and trade marketing development across multiple OpCos, including building sales academies and training hundreds of commercial staff.