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Senior Executive & CEO

CEO / General Manager

A seasoned CEO with 20+ years of general management, strategy, and commercial leadership across the beverage and food sectors in Africa, the Middle East, and Asia. He is recognised for stabilising complex businesses, building scalable go-to-market models, and delivering growth through strong partnerships, disciplined execution, and resilient operating structures.

Most recently, he was appointed CEO of a large greenfield brewery investment to support the recovery and accelerated turnaround of the project. His work has focused on funding mobilisation, commissioning and production readiness, cost and cash control, leadership restructuring, and compliance-driven governance, while preparing the business for full-scale market expansion.

His background includes senior leadership roles in foods (MEA), strategic consulting and partnership development, and commercial leadership with global FMCG groups. He brings strong capability in distribution network development, brand market entry, B2B relationship management, and financial management.

BevCon services: Beverage Concept · Beverage Control · Beverage Confidence · Beverage Connect